SanLucar citrus fruit with the heroes of “Frozen II” will be on the shelves in Germany & Austria in November 2019.
The “icy” launch in SanLucar points of sales is timed to the winter start of the world-known Disney release “Frozen II”. The campaign is focused on the orange, mandarin, lemon & persimmon consumption promotion among the children. These fruit with the labels with Princess Elsa & her friends will appear in the markets of Austria & Germany since November 11, 2019.
The second part of world-famouse Disney’s release strarts in the Western Europe since November 20, 2019. In Russia it begins a week later. It’s an ordinary case, when the characters of well-known movies are used in promotion of food & non-food fast-mooving consumer products for young audience. But it’s a new experience for fresh fruit segment, where the brand loyalty is rather weak.
According to Nuria Pizán, Brand & Creative Director at SanLucar “Citrus fruit are especially important in the cold season”. She thinks, the pictures of Elsa & her friends will interest the audience & “whet the appetite for fresh fruit among kids and grown-ups”. “We have been committed to a balanced diet for children for years, because we believe that the basis for a healthy nutrition is developed at a young age," – she said.
In addition SanLucar offers its clients in Germany & Austria different promotional material, such as top signs, displays, and sales folders. The a trip for fours to Spain will be raffled off as the top of promotion. Visits to the citrus farms of SanLucar main producers are included. The promotion will also get the great support in brand’s SMM.